First, we need to understand that there are over 300 million people coming to Quora, and what are they doing? Well, they are actively sharing knowledge; they are coming for the community; they are sharing stories, and learning about the world around them.

What you can do as an advertiser is really align your ad across that knowledge journey. So, people are coming here, and they have questions. You can align your solution across that knowledge journey. You can capture that attention when people are expressing interest, and this is across the entire funnel, from awareness all the way down to purchase, by understanding the intent that people have on Quora.