Roundtable discussion around SEO and SEA optimization of landing pages led by some of the leading specialists of the industry – Fernando Angulo (SEMrush) and Ben Harmanus (Unbounce). Fernando covers the hottest SEO-topics like managing SERP features, leveraging the good ones and avoiding not-so-good ones, AMP optimization, goes over most common and most harmful onsite issues and gives tips on how to fix them. Whereas Ben explains what a good conversion rate is, how little tweaks can give your page a conversion boost, and how this turns traffic into paying customers.
