On Tuesday, Sendwithus announced the launch of Dyspatch, which is an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails.So what is Dyspatch? It is a CMS platform for email that manages workflow, such as building, editing and commenting from a variety of stakeholders. Once the email is ready to be deployed, it’s “exposed via our API,” Matt Harris, co-founder and chief executive officer of Sendwithus, “And then the customer integrates with the API. So we’re not actually involved in the sending of the email, we’re a content management layer.”
According to Harris, enterprises have historically had problems managing systems-triggered transactional emails, which pose several types of challenges for enterprises than for small organizations.
“Marketing-cloud-style products are not built for data-driven triggered email,” Harris said. “It’s hard to get data into the emails, and they’re working with an email template system designed for marketing emails, not transactional.”
Harris went on to say:
… [M]arketing-cloud products aren’t designed with modular email components in mind. It’s difficult or impossible, which makes updating a single logo difficult, because the effort needs to be duplicated across all email templates. … [T]ransactional email is always tied to a product feature. Due to this, there’s a certain need for control of when an email can change, as well as some integration into the development/product lifecycle.
We want to be tightly ingrained in all of the back-end systems that a company uses and surface all of these really valuable emails to the people in the company that care about the customer most — people on the marketing team, those in charge of customer experience.
Since there isn’t any collection of personal information through Dyspatch, Harris says that it is “GDPR-compliant out of the box.” This was referring to the upcoming General Data Protection Regulation (GDPR), which gives all European citizens sweeping rights to their data.
“We actually go quite a few steps further than [GDPR],” Harris said. “We’ve designed it to work with some of the world’s largest and most customer-sensitive companies in the world. The API actually can’t catch customer data. There’s no way to put a customer email address or any other PII (personally identifiable information) inside of the Dyspatch system.”