SEO is a discipline that impacts many aspects of digital marketing. Aside from dedicated SEO agencies and teams, SEO is also planned and executed by content marketing teams, PR teams, creative teams and more. Although those teams may possess SEO expertise, it can still be a challenge to get clients on board for SEO-related initiatives when they’re paying for “separate” services. This webinar explores the unique challenges of offering SEO as a service when you’re not a dedicated SEO team or agency and how to solve for them. Educating clients, executing on strategies, collaborating with other agencies and even evangelizing the value prop of SEO internally can be uphill battles for the “non-SEO SEO team.”
SEO as a Secondary Service
2019-07-10T08:22:50-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!