SEO For Ecommerce And The Future of Google Shopping

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In this Search Engine Journal video, We see Loren Baker talk with Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce about overall SEO for eCommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels) and ways to prepare for the 2022 Holiday Shopping season.