For those who are running a business, we know that there will be times when things will be a bit tight from a financial point of view. Sometimes, you might decide to cut back on some things to save money. There might be times when this happens that the higher ups will try cutting SEO to save money.

But this isn’t a good idea since cutting SEO, even it’s for a month or so until things stabilize, can end up creating more work for you and your business in the long run.

In this episode of Whiteboard Friday, Dr. Pete will tell us why SEO shouldn’t be treated like an on/off switch. He also gives us suggestions on what we can do instead of turning it off.