Just like with international SEO, there are a number of scenarios, and naturally, the right solution will depend on the exact situation. Should you be targeting a country with a a multitude of languages? Should you be targeting specific languages around the world? Or do you target a specific language for a specific country? There are a number of times when the solution will be a combination of all these.
It can get quite complicated when combining international and multilingual SEO. Making even a single mistake can cost not only money and time, but it can slow your progress towards reaching your SEO goals. But by having the appropriate knowledge, you’ll be able to understand the options, which is the key to success.