LinkedIn has published a study that shows the demand for SEO professionals is increasing, and in turn, is creating a “seller’s market.”
Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1.
For comparison’s sake, here are some ratios for other types of jobs:
- For software engineers the ratio is 10:1.
- For product managers, the ratio is 30:1.
- For designers, the ratio is 23:1
By braking the data down even more, there are 26.5k people on LinkedIn with the word “SEO” in their job title. The majority of those people work in advertising and marketing.
Most of these people are working in small-to-mid sized companies with anywhere from 1 to 200 employees. A rather small number of SEO professional (864) are self-employed.
According to the data, there is a good number of SEO professionals (10.5k) that are relatively new to the field with 1 to 5 years of experience. There’s about 4k SEOs with 6-10 years of experience and 3k with over 10 years of experience.
12k of the current SEO job openings are looking for a person with mid-senior level experience and above. If we assume that an SEO with a minimum of 3 years of experience meets the qualifications of being mid-senior level, then that would mean that there are 12.5k qualified professionals on LinkedIn.
According to this information, this is practically a 1:1 ratio, which makes this a “seller’s market” for SEOS. According to the author of the study:
“In short if you are looking for an SEO role and have experience, this is a sellers’ market. Know who your competition might and definitely don’t underprice yourself.”
There will be quite a lot of competition for those who are looking to be hired by companies looking for SEOs when it comes to recruiting talent, as there is more workplaces in the US market that have the same roll to fill.