After quite a number of years of practice and doing, search engines, like Google, has gotten to the point where they can do more than just display page results that show pages and sites that have the same keywords or exact phrase matches as the query. Now, these search engines are able to understand user intent to a much higher degree. Search engines have gotten pretty good at knowing what we mean when we type in a query and can bring back several intelligent results in the results page.
Just think of it, in order to be able to come up with intelligent results, the algorithms that these search engines use must have gotten pretty complex over the years. In this episode of Whiteboard Friday, Rand from Moz will cover the basics of topic modeling and semantic connectivity, what we need to know about how entities are connected in search.