The dedicated Pinterest app in the Shopify app store allows merchants to upload their product catalogs to Pinterest. The app will automatically update products for Product Pins on Pinterest daily, and add tagging to be able to track and measure performance. Users will also have an ads interface that allows them to run promoted Product Pins.

It’s currently live in both Canada and the US, and rolling out to countries where Pinterest ads are available in the coming weeks.

How It Works

In order to get started, install the Pinterest app and add a tag to your site. After that, upload your product catalog and publish to post your in-stock items to Pinterest.

Shop Tab

On Pinterest, a “Shop” tab will be displayed on your profile. Just click on that to see all of your active shoppable Product Pins.

A Shop tab will show on merchants’ Pinterest profiles.

SourceGinny Marvin