When you are putting together an SEO plan, one of the first items you should consider is what keywords you should try ranking for. It’s a basic concept, really.
But the SEO world is a lot more complex than that. You can’t just decide you want to rank or a keyword, optimize content on a page, create some links, and suddenly just rank. There’s more to it than that. How relevance to a query is evaluated has become far more nuanced.
In order to better understand how Google interprets user intent, Eric Enge advises that you should take a close look at the SERPS for your target phrase to see what currently ranks there. By seeing what you’re up against can help you to understand what your chances of ranking are. It can help you better focus on the keywords where you have the best chances of success.