Everything worth doing is going to cost you something. When it comes to making your website rank well and the search engines, you’ll need to have a little something called SEO done to help get the job done. But there are those website owners who look at SEO and the cost of having it done and reject it all together. Why would they want to spend money on something like that?
Sometimes though, you’ve got to just deal with it. Many of these people who reject SEO may think all it will be doing is costing them precious money, but not look at the potential rewards doing SEO will bring. In the long run, Well done SEO can easily be worth the money spent doing it. You may not be able to expect a return immediately, but your potential ROI can be great given time.
In a post written by Trond Lyngbø on Search Engine Land, reasons are given to us as to why we shouldn’t worry about the cost of good SEO, but more on what it will earn you in return in the long run. As Trond says in his post, “Asking how much SEO costs isn’t logical. It’s the wrong question.” You can’t look at it that way. No two SEO projects are the same, so you can’t say that the price will be too cost heavy or not. Again, Trong says that there is “no such thing as a ‘one size fits all’ solution.” So don’t expect it to be for your website.
Find out what Trond has to say about this in his post on Search Engine Land by following the link provided below.
Search Engine Land: Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns