Showing Giant Ads To Mobile Visitors For Apps Could Lead To Ranking Decrease Says Google

Mobile advertising If you believe that showing off large ads on mobile devices will really get the user’s attention, you may be in for a bad surprise.  In a Google announcement, it was said that app interstitial ads covering “significant amount of content” on your page isn’t just annoying, but non-mobile-friendly and won’t rank as well as those pages that are truly mobile-friendly.


According to Google, this will start up on November 1, 2015, but any mobile-friendly testing tools will show these pages as not being mobile-friendly as of today.  Google said:

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][should] provide ways to promote an app that are more user-friendly.

The following image is what we’re talking about with large ads covering a large chunk of the content:

App interstitials google not mobile friendly 750x600

In reality, this is an example of what ads are *supposed* to look like:

App interstitials google yes mobile friendly 750x600

The ad example shown in the second image is in the native Apple-supported Smart Banners and Google Chrome-supported App Install Banners.  They are considered mobile friendly.  The big one is not only not mobile-friendly, but it’s a really big pain in the but to deal with when you’re trying to consume your content.

There are two tools that will show you immediately if you have problems with ranking and app interstitials, the mobile usability test and the mobile-friendly test.

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