On June 1 2021, Microsoft Advertising announced its key product updates for the month of June.
One of these updates is probably the most impactful among them – Similar Audiences. With this feature, marketers will be able to scale campaigns by looking for users similar to the ones found in your remarketing lists. Similar Audiences will roll out this month.
Currently in closed beta, Microsoft Advertising will also have the ability to import a Google Merchant Center sore when advertisers import their Shopping campaigns. If you are curious about participating in the beta, contact Microsoft Advertising.