Few things are able to destroy a brand’s performance int he search results faster than a badly implemented site migration.

Even though changing the name of your domain or implementing HTTPS can be great for business, but if you don’t consider how search engines will react to this move, it’s almost certain to take a major hit in organic search traffic.

If you’d like to see the SEO checklist that will help prepare yourself as you develop a migration game plan for your website, which was written by , follow the link below.

[Read the full article here on Search Engine Land]

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