Social media branding is always about using the right methods to engage with your target audience and on social media platforms with the aim of boosting brand awareness. This type of branding makes it easy to get more relevant people into your sales funnel by giving them a reason to trust you and your business.
Social media has become the ultimate space to expand your audiences, allowing you to scale your brand to the next level. But because there’s 3.8 million people looking through their favorite social media platforms, there is going to be a challenge in differentiating your brand from others.
So in order to figure out how to create the best strategy that will really help boost your social branding efforts, Irina Weber has a column over on Social Media Today that shows us seven lesser-known tools that we can utilize to help with the branding process.