Over 20 Snapchat’s Discover partners will be able to build their own Our Stories content from publicly submit video and photo Snaps over the coming weeks, allowing them to use them on their Discover channels, as well as embed them on their own websites and social channels.
Discover partners will have the ability to include added editorial to their Our Stories, such as text or graphics to give more context to images and videos.
The newly created Our Stories content was also monetized by Snapchat, placing ads within he collection of Snaps, allowing them to share revenue generated from the ads with the respective Discover partners. An ad that is place in Our Stories are bought via the platform’s Ads Manager, with advertisers able to select run-of-app placement or premium content, but not by Discover channel. Any Our Stories content that is embedded outside of Snapchat won’t include ads.
Here’s the full list of selected Discover partners that will be able to crowdsource Our Stories content:
- Daily Mail
- Harper’s Bazaar
- The Infatuation
- Lad Bible
- Love Stories TV
- NBC News
- NBC Sports
- NBC’s Today Show
- New York Post
- Refinery 29
- The Tab
Overtime CEO Dan Porter, who was thrilled to partner with Snap. Group Nine Media’s CEO offered a comment on the announcement:
“This new curation tool allows us the opportunity to lean even more heavily into what we do best — being part of the conversation and telling authentic stories that resonate deeply with young people,” said Leher.
By giving Discover partners another way to curate and distribute content, Snapchat aims to win back the audience it lost after the a major redesign last year. The company experienced a slight increase in its daily active users between Q4 2017 and Q1 2018, but reported a two percent drop in its daily active users three months later during its Q2 2018 earnings call.
The real test to gauge just how popular this move will be hinges on how fast Facebook or Instagrampicks it up for its own Stories content.