It would seem that Snapchat is taking a step that Instagram simply hasn’t, with brand new features on both its iOS and Android app that includes the ability to let marketers and any content creators to add links to their Snaps.

The biggest feature is Paperclips, which lets users attach websites to Snaps.  All you have to do is tap the Paperclip button within the Vertical Toolkit and adding a URL.  Anybody who is viewing the Snap will be able to swipe up to open the website in Snapchat’s built-in browser.

Previously, this feature was limited to paying advertisers, but now, it’s open to everybody.  The benefits include the ability to add more commentary to a Snap or background information, or simply letting the viewer know where they can learn more.

But in order to avoid abuse of community guidelines, Snap has a number of safety tools and provides info about potential harm that some links may do to a user’s system.  Viewers will be able to report objectionable links as well.

There are some other funky new options, such as backdrops, which help Snaps stand out against an artistic background and voice filters that will help your voice stand out.

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