Snapchat is now truly open for business!

On Thursday, May 4th, Snapchat debuted their self-serve tool that lets users buy ads on the mobile app, which will make it easier for more advertisers to spend money on the platform.  So if a brand can’t afford the types of buys that merit a Snapchat sales rep, or they don’t want to pay to buy ads through a third-party software provider that plugs into Snapchat’s advertising API, they’ll have he ability to purchase ads with needing the sales rep or software provider.

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