Some new insights have been shared by Snapchat regarding live sports engagement within the app. This will help marketers with a range of new opportunities.
Snapchat users seems to have a strong connection with sports, as 70% of users, according to the following infographic, watch sports while using the app. This is when they end up sharing sports content with all of their friends on the app.
For sports marketers, you may want to check out the the full infographic.