Snapchat Shares New Insights into User Engagement Around Valentine’s Day (Infographic)

With Valentine’s Day coming just next month, are you looking to maximize your tie-in campaigns this year? If so, you will want to make sure you include Snapchat, since it has historically seen spikes in usage around that day.

According to Snap’s latest insights report, engagement with both Stories and Lenses increases significantly around Valentine’s Day.

The app has seen an increase of US users activity of 65% compared to the preceding two week average.

Although it may not necessarily fit your audience, but with more people using the app, there are opportunities here you may want to consider.

You can check out more Valentine’s Day stats from Snap below, while Snapchat has also shared some campaign case study examples here.

Snapchat Valentine's Day stats

Source – Social Media Today