On November 19, Snapchat introduced its Lens Creative Partners program, which offers brands a way to find AR (augmented reality) Lens creators that have been certified by the company.
The Snapcaht AR camera feature is an important part of the app, as more than one in three of its 186 million daily active users engage with AR Lenses per day, averaging three-minutes of play-time, according to the company.
The newly introduced Lens Creative Partners program will help assist brands in connecting with certified AR developers to design AR ads — creating relevant, effective advertising that resonates with the app’s avid AR user-base.
“To be certified, creators had to be experienced in developing quality AR and complete a rigorous course about the development process, creative best practices, ad policies and buy models of sponsored AR Lenses on Snapchat,” Snapchat wrote on its business blog.
According to Snapchat, over 30 creators have been certified globally, from both large and small agencies, as well as individual developers. The company’s plan is to onboard over 100 certified creators over the next several months.
Here’s more information on the Snapchat AR advertising:
- Certified AR developers in the Lens Creator Partner program will have access to a logo they can use to promote their services.
- Snapchat first gave advertisers access to its AR Lenses in 2016.
- This year, the company added AR Lenses to its self-serve ad platform and launched Shoppable AR Lenses.
Here’s a list of the current Lens Creator Partners:
- Grey Advertising
- Fisherman Labs
- Media Monks
- Warm & Fuzzy
- Red Interactive
- Block Party
- The Richards Group
- Paper Triangles
- What If Belief
- North Kingdom
- Big Banzai
- We Are Social
- Vayner Media
- Juniper Park/TBWA
- Zulu Alpha Kilo
- TBWA Melbourne
- Social Snack