Because there are thousands of updates that are constantly happening on social media, users have put a premium on original content that is timely and relevant to their interests. Those brands who want to engage with consumers on social have the chance of getting lost in the noise, or even being eliminating by ever-changing user preferences and platform features.
All of this can make automation feel dirty, but in reality, it can be a god send for a number of marketers.
If you can automate your posting wisely, there isn’t any reason your company shouldn’t benefit from some planning and scheduling on social media. It can help save time and money, and even allows you to spend more time on the things that really matter for your business.
In a post on Marketing Land, there are four strategic ways to start automating your social media content.