Messaging apps play a huge role in our current society, with billions of people sending messages to their friends, family and work colleges either individually or as part of a group, every day. They may even take over the hype that is social media applications. Over the next few years the downloading of smartphone messaging apps is expected to soar. The rise in popularity of these apps shows a shifting of behaviour in mobile app users, and many people feel that this is due to ‘social media fatigue’. People are becoming bored of social media and too much exposure on these platforms has encouraged people to pull back and use more private forms of communication.
To compete, social media applications will either have to shift what they are offering and match it to the shift that users have undergone or offer something else that is just as compelling. Some of the most popular apps include Line, Viber, WhatsApp, WeChat and Facebook Messenger. It is interesting to see Facebook in the line-up as this app is connected to the successful social media platform. This combination seems to work well with users and could be what people are looking for. To learn more about messenger apps and how they can work for you, take a look at the infographic below.[More information can be found here]