Social Media FTC Endorsement Guides

Ever watch those famous bloggers randomly endorse a product or service?  Maybe a celebrity makes a great comment about a product on their social media page?  Brands love these kinds of endorsements. But there are specific FTC Endorsement Guidelines that must be followed, so that the public knows if there is a sponsored relationship between the brand and the influencer.

FTC Attorney, Richard Newman, spoke to New York Magazine about it. Read more here.