Why Social Media Marketers Need To Follow The Weather

As strange as it may sound, when dealing with social media, it may be wise to follow the weather patterns.  Now, we know that weather prediction isn’t totally exact.  But for the most part, we can get pretty close.  But, you may ask, why would the weather affect social media?  That’s weird, isn’t it?

Well, in some ways, weather can  have it’s own strange effect on the things people say or do on social media.  Why is this the case?  Steve Olenski has some answers for you!  He’s written a column on Marketing Land entitled “Why Social Media Marketers Need To Follow The Weather.”

So, after all this build up to why weather affects social media, you can finally read why and how by following the link provided below:
http://marketingland.com/why-social-media-marketers-need-to-follow-the-weather-68495