It’s now possible for Page owners, publishers, and video creators to make money when their copyrighted videos are reposted by other Facebook users.
This is one of the several new options for video owners/creators that Facebook outlined this week. Users of the Rights Manager tool now get an expanded set of choices for handling copyright violations. There are four actions that Facebook is offering, which includes the opportunity to dip into the pickets of the offending user and claim some of the ad revenue generated by the offending video
Claim ad earnings: Allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future.
Not only that, video owners have three other options:
- They can bloc the offending video from being visible on Facebook
- They are able to keep it viewable but monitor the video metrics and choose a different response
- Or they can simply set it aside for later review
Since the summer of 2015, Facebook has been under fire by users, when a well-known YouTube creator had accused Facebook of not doing enough to stop “freebooting” (which is when you take a video that is copyrighted and then uploading it without the permission of the creator). For YouTube, this problem is nothing new, as they have been dealing with this for years, and now it’s Facebook’s turn to deal with this if they want to seriously compete with YouTube as a video hub. Facebook launched Rights Manager a year ago in response to the accusations, which was meant to help video owners manage and protect their video content.
These new options, according to Facebook, have begun rolling out already. The option will be available to all Pages using Rights Manager in the coming weeks.