Are your clients allies in SEO, or are they just simply spectators, inadvertently working against you and your efforts? A better understanding of expectations, goals, and strategy by everyone can help improve your client relations, provide extra clarity, and ultimately reduce the number of times folks ask you to “just SEO a site.”

In this episode of Whiteboard Friday, Kameron Jenkins shows us some tactics that we should know for getting clients and bosses excited about SEO, as well as the risks that are involved in passivity.