With every client, they usually fall into two categories:

  1. Your allies in SEO
  2. Passive spectators

There’s always a chance that they could even be working against you.  By understanding expectations goals and strategies by everyone involved, you can really help to improve your client relations, provide extra clarity, and reduce the amount of times you’re asked to “just SEO the site.”  In this episode of Whiteboard Friday, Kameron Jenkins outlines some tactics we should know for getting clients and bosses excited about the SEO journey, as well as any of the risks involved in passivity.