google-eu-200pxIt looks like Google can never rest.  Google’s original antitrust settlement proposal, which was negotiated with the European Commission, as attacked by competitors and critics.  This was due to the idea of concession to competition.  FairSearch.org, an anti-Google lobbying group, did a sponsored study that claimed that Google’s “rival links“, links that are supposed to send visitors to, you guessed it, rival links, didn’t really drive traffic to competitors websites.

A second settlement was proposed by Google in September, added and created new or addition concessions.  Not surprisingly, this second settlement was also attacked.  This second attack was conducted by University of Illinois professor David Hyman and University of San Francisco professor David Franklyn.  The study has finally come out, and consists of three consumer surveys with 2,500 total respondents.

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