According to Engadget , it’s rumored that Spotify is going to launch a “Create a podcast” button within its app that will let users record, edit and publish podcasts using the Anchor podcast creation app. This features was spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app via her Twitter account on September 24.
Spotify purchased Anchor in February; Wong noted that Anchor’s website included a product page for the Spotify feature.
This feature could give SMBs and brands with limited resources and budgets a way to produce podcasts via Spotify’s app as a new marketing channel.
We know podcasts are huge. It was reported by Seth Goden that 25% of the US population listens to podcasts. On average, they listen to them for six and a half hours per week. “There is no other medium I am aware of that has grown at that pace with the exception of browsing the internet,” said Godin during his podcast on the topic (aptly titled “Meta”).
By giving creators an easy way to create podcasts, Spotify is providing marketers the opportunity to get into the world of podcasting without the financial burden or risk of a large-scale initiative.
Along with the Anchor podcast creation app, Spotify acquired Gimlet Media, a podcast development company.
At the time of the Anchor/Gimlet Media acquisitions, CEO Daniel Elk said he believed the podcast industry was positioned to become, “Significantly larger when you add internet-level monetization to it.”