For a number of months, Google has encouraged advertisers to run many ad variations in their ad groups.  Basically, the idea is to “get rid of your manual A/B testing and let Google’s learning-powered systems figure out what ad is best with the best mix of extensions to show for each auction scenario.”

Google seems to be trying out a new feature that will make it easier for more advertisers to adopt even basic ad testing.  Conrad O’Connell, a digital marketing strategist spotted a new option in the old/current AdWords interface to “Create a second ad with headlines in reverse order.”  Check the box and automatically create an A/B headline test.

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