Giving a name to a product or company can make or break the effort.  Typically, it has involved branding agencies that engage in a variety of experts and test groups.

The Chicago-based company called Squadhelp employs a crowd-sourced platform to find exactly the right monkier.  It also employs various verification and testing tools.  It describes itself as the largest such naming platform.  It is now saying that it is the first to employ AI.

Darpan Munjal said that, ever since the company was founded in 2011, the platform’s naming process has involved a brand launching a naming contest after supplying info on the company, and on the product if appropriate.  There are approximately 75,000 users that are registered to the platform.  The number of proposed names that each of them can submit depends on how many of their previous submissions have been accepted into higher contest rounds.

[Read the full article on MarTech Today.]

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