If you’ve been involved in SEO for our website for the last several years, I’m sure you’ve seen quite a lot happen over that time. Algorithm updates, SEO change ups, and all the ups and downs that we all could have (or may not have) asked for. But hey, that’s life in SEO right?
With all the experience you’ve seen over those years, there is a good chance you could have a number of unnatural links that are pointing to your site. These links could have been created willingly in the past because of some past rules that may have allowed for them at the time, or they could have been created because of an outside party.
But now, you know that any unnatural links that you have connected with your site isn’t good, because if you’re suffering from them, you’re probably suffering from a Penguin algorithm penalty as well. This is where you would probably want to use Google’s disavow tool.
Perhaps you wanted to avoid using the too, because you didn’t want to accidentally harm your site’s performance in Google’s search results if you did something wrong.
After all, using the disavow tool incorrectly can hurt you. Here is Google’s documentation on how to use the tool in case you need to actually use it.
Marie Haynes has an article on Moz.com where she’ll talk about some very practical things that’ll help when using the disavow tool. The tips she gives you should assist you, regardless of your experience in SEO when it comes to cleaning up some unnatural links.
Check out her article by following the link provided below.