Do you remember the past blog post entitled “Start The New Year With A PPC Health Check: Part 1“? Today, we are back with the second installment of the “Start The New Year With A PPC Health Check” series by Rebekah Diedo. In the first post, she covered account structure, settings, conversion tracking and budgets. In Part 2, Rebekah will focus on keywords, ads and performance.
As stated in the post, the amount of time it’ll take to go over your accounts won’t be something that can be done in a short amount of time. So if you feel that you don’t have an ample amount of time to be thorough, make you schedule the time to do it. Depending on the size of the accounts, and the number of accounts you’re dealing with, it could take hours to do. So naturally take that into consideration.
To check out Rebekah’s post, follow the link below.