A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.
“Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show up for a particular URL you have in your page feed.”
With this new update, both the headlines and ad copy can be set by the advertisers.