SteelHouse, a self-service platform, announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citezenship in the advertising ecosystem for Net-based television.
According to an eMarketer study, CTV viewers are expected to reach almost 60 percent of the US population this year.
So what is CTV? It’s online streaming content that includes TV programming from major broadcast networks, cable networks like Bravo or online-only networks, such as Netflix.
Some programming services, such as Crackle, are available for free with advertising. The TV content can be delivered through apps in Smart TVs, desktop computers, mobile devices or Over-the-Top boxes like Apple TV or Roku.