Steps You Need To Know For Implementing Privacy-Centric Marketing: Building on the 3 Pillars

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Thanks to more and more personal and everyday information going digital, privacy has become a top priority for customers and businesses alike. It seems like, no matter what businesses do to keep their customer data safe, we are seeing an increasing number of high-profile data breaches and scandals. Customers are becoming more aware of their rights and are demanding better protection of their personal information. As a result, privacy laws and best practices are constantly evolving, making it crucial for businesses to stay up-to-date with the latest regulations and guidelines.

In the latest episode of the SEJ Show, Loren Baker talks with Lucas Long, who is the Director of Privacy Strategy at InfoTrust and co-author of the Amazon Best-Selling book, “Becoming a Privacy-Centric Marketing Organization.” This privacy-focused podcast delves into the three key pillars of privacy that are crucial for every marketing organization to consider. Lucas shares his insights on what steps businesses need to take now to prioritize privacy in their marketing strategies.

The SEJ video podcast covers a wide range of topics related to digital marketing and the latest industry trends. In the podcast, they discuss various aspects of marketing, including:

  • ID-oriented data and targeting in multiple brands & regions.
  • Industries Lucas specializes in.
  • Ecommerce challenges with cross-country targeting.
  • Core pillars of privacy-centric marketing.
  • Other ID touchpoints available.
  • Other options for additional data sources.
  • What is server-side tag management?
  • Can companies access more data from loyalty programs?
  • How the book launch has been for marketing.