Digital marketing agency, Stirista, recently announced the launch of Access B2B, a division that supports B2B marketing and sales teams.
This division offers a self-service platform, Demand Exchange, allowing B2B teams to onboard and enrich CRM data as well as build addressable audience segments
This offering mirrors the trend towards a digital customer journey for B2B purchases and critical changes in B2B buyer conduct.
Access B2B supports ABM strategies where it makes available an identity graph of 40 million professional personas as well as 22 million specific business locations.
Source – Martech