When it comes to creating a content strategy, many businesses will typically focus on attracting a large audience by generating awareness. We know that increasing visibility and getting traffic to your website is important for business, it’s just as important to focus on converting that traffic into paying customers.
If you think that your current content strategy isn’t leading to the conversions you hoped for, it’s possible that you need to make sure you’re finding the right keywords that will actually convert. With the right keywords, you will be able to bring in the people who won’t just check out your site, but actually become paying customers.
Check out SEMrush’s video on how you can find the right kinds of keywords that will help you convert!