Structuring paid search campaigns, as we know, can be subjective process, and the path to the best structure is usually paved with best practices, as well as tactical preference.

End the end though, the goal is to achieve a structure that allows for optimal end-user experience, as well as gathering sufficient data to make the most efficient optimizations as possible.

Marketers possess a lot of automation options that help drive customization.  But, in it can be difficult to find just the right spot of granularity and data volume.  It’s important to learn how to find the “right” campaign structure for your pay-per-click campaigns that transform levels of segmentation.

[Read the full article on Search Engine Land]

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