Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Hey kids!  It’s that time again!  It’s time to check out another study!  Today, comScore , Neustar Localeze and agency 15 Miles have released the findings from their latest Local Search Study.  The number of people that took place in the study were totaled at 5,000 US adults back in December of 2013.

To be more specific, the 5,000 adults that took place in the study “were individuals who [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][had] conducted a local business search in the last twelve months.”  Other data collected in the study included search behavior across search engines, yellow pages, and local directory sites and “portals.”

The information gathered through this study shows the consumer behaviors and attitudes toward local search, as well as content discovery across platforms and devices.

Greg Sterling has written a post on Search Engine Land that gives us more information on the study, and if you’re interested in finding out more of the details, you can find out more by following the link below.

Search Engine Land: Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]