Some already feel they know the answer to this question, but do display ads really have an impact on search queries? To help answer this question, researchers from Harvard and Ozyegin University in Turkey went through the trouble of bringing an academic flair to the question.
In the end, the findings were put into a Harvard Business School paper called, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising.” (which you can find in the Original Source link below)
Although filled with unnecessary academic jargon and the like, there some positive conclusions and insights into whether display ads actually helped search queries, which again, you can find in the Original Source link.