LinkedIn has been seeing incredible levels of engagement on their platform recently, thanks to the effects of the pandemic, as well as the our recovery from it. Well, it seems that a number of brands have noticed this new level of engagement on LinkedIn, and the platform is looking much more interesting to them.
Recently, the team from Socialinsider worked with Cloud Campaign to get some insight into what’s working on LinkedIn right now, and what the focus of your Linked In content should be. The team analyzed over 141,000 posts on the platform, from over 1,000 company pages, to see what format generates the best response.
You can read the full research here, or check out the graphic below: