After all the hubbub earlier this year leading up to April 21st we dubbed Mobilegeddon, you’d think that pretty much everybody in the SEO and marketing industry would be taking mobile seriously. One would think that with the negative consequences that can come of not making their websites mobile-friendly, everybody would attempt to create a mobile-friendly site. But yet, there are still brands and companies that haven’t gone mobile yet. There is a new study from Moovweb that indicates clear visibility, ranking and usability consequences.
After the April 21st deadline of Google’s Mobile-friendly algorithm kicking in, “1,000 important e-commerce keywords in a range of industries” were tracked by Moovweb to see if and how the algorithm impacted mobile rankings on Google. According to the company, 83 percent of the time, the top search result was mobile-friendly, and 81 percent of the time the top three results were. 77 percent of the results on page one of the Google mobile SERP were mobile-friendly.
So what’s going on with the other 20 something percent of cases where Google was serving non-mobile-friendly results?
Moovweb’s research indicated that some industries were more mobile ready than others. When looking at seven different categories, it was found that retail had the most mobile-friendly results, while transportation was on the other end of the spectrum.
Regardless of what your opinion on the overall impact of Mobilegeddon had on search results, it’s claer that non-mobile-friendly sites are being affected more negatively than those who are mobile-friendly.