mobile conversionAccording to a study found on AdWords.blogspot.com, 3,000 US smartphone users were surveyed on behalf of Google.  61 percent of those who responded said that “click to call is most important in the purchase phase of the shopping process.”  70% of respondents used the “call button” in Google search results.

Along with these stats, it’s clear that those ads that don’t include phone numbers will not only lose business, but will see that lost business go to their competitors.

 wrote an article on Search Engine Land about the survey news.

Check it out by following the link below:
http://searchengineland.com/study-172578