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Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO – Whiteboard Friday

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Rand_fishkinThere are always going to be questions that people will be asking about SEO.  After all, we know that SEO is always changing and evolving, so there will always be new things to wonder and ask about.  It’s hard to say exactly how many questions there are out there that people can ask, but in today’s Whiteboard Friday, Rand takes on three particular questions about SEO that come up quite freuently:

  1. Should I put subsections of my site on subdomains or in subfolders?
  2. Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain?
  3. If I have multiple websites all linking back to my main site, does that help or hurt my SEO?


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