Even though you can do all the tweeks and changes in the world to a site, how do you know that it’s the right thing for the one you’re working on?  If you don’t have data that supports your hypotheses, it’s difficult to say.  In this episode of Whiteboard Friday, Will Critchlow will talk to us about what A/B testing for SEO entails, and describes some of the results that he saw that prove you shouldn’t always trust your instinct in this industry.