When you are first beginning to work on a website from an SEO standpoint, it’s usually not too difficult to be able to get a site to get better rankings, assuming that site hasn’t been worked on before by another SEO service. But let’s say, for the sake of example, you have been working on your own site, or a client’s site, and they’ve already been put through the SEO ringer.
At this point, the site has already gotten to a level where it’s ranking has been raised to a good/great level, and everything has been taken care of. What has been a called a great sense of achievement due to the fact your work has paid off because by improving your site under Google’s ranking guidelines, now feels as if you’re trudging along, doing as much work as possible to improve the site’s rank even more, but you’re not seeing any improvement. This point would be called the SEO “Slog”, the point where improvement slows to a crawl, or doesn’t move up at all.
In today’s Whiteboard Friday, Rand Fishkin tackles this situation, and offers four ways to minimize what he calls the “delta of dissatisfaction.”