Google has launched “Swipe to Visit,” an Images search feature that displays a preview of an AMP-enabled website’s header after a user selects an image result. After that, the users can swipe up on the preview to load the images’s corresponding web page.
With visual searches, users can efficiently scan and compare many offerings By capturing high quality images and optimizing them or search, this allows brands to attract users to their websites. This feature could help AMP-enabled publishers get more traffic from their photos by putting their websites a single swipe away.
Swipe to Visit was first announced at I/O earlier this year and makes use of AMP’s prerendering to generate a preview of associated website.
When a user swipes up on he preview and the users is taken to the corresponding page, the publisher will receive a pageview.
According to Google, no further action will have to be taken by publishers already supporting AMP in order to enable Swipe to Visit on their image.
Traffic data from AMP in Google Images will be viewable in a Search Console performance report over the coming weeks. The data will appear in a new search area called “AMP on Image result.”